CRM projects go off-course for four reasons:

• The CRM experts don’t have enough industry + cloud + practical domain knowledge – but they still sign off on a sprint.
• The Cloud developers don’t have sales + marketing functional knowledge and no experience in the daily reality of running campaigns for, say, 8 product lines. How can they know if the flows really work together?
• The client has never built anything this sophisticated and they don’t quite understand what they are approving.
• The marketing strategy has pivoted faster than the technology delivery – so your project leads aren’t matching the technology requirements to the realities on the ground.

In reality, all these things are part of the same problem. 

That’s why Outcome Steering is essential. It is easy to become distracted by change requests, coding vs. config decisions, concerns over tech debt, and staffing challenges.

All these issues will compound, and–if not diligently governed for outcomes–the project will drift further and further away from the original intent. 

We’re uniquely qualified to protect your outcomes. Want to meet the team and understand how we work? Schedule a whiteboard session and get started today.